Will Young has been churning out amazing singles with amazing videos with slightly alarming regularity recently. But the thing that is both Will’s blessing and his curse is that he really is basically the only successful solo male in pop. He’s sort of the new Justin Timberlake in that respect, except at least during ‘the time of Justin Timberlake’ – and a damn good time it was too readers – you’d get the occasional Robbie Williams album or record labels would try invest in one of ‘The Men’. (You could make an argument for Hurts at the moment I suppose but they are actually two men and also despite their gigantic budgets they aren’t actually all that successful apart from in certain random countries in Europe but anyway mentioning them sort of misses the point which I will now shut up and get to.)
The point is that when Will releases anything, be it a single, an album or a video, he is basically carrying pop on behalf of ‘The Men’. It has to be brilliant, because otherwise it’s all “Oh what has it come to?” “Where are all the men in pop music?” “Bring back the 80s even though i’m 15 years old”. Basically readers, Will Young’s music has to be so good (and so present) that people don’t notice that the rest of ‘The Men’ aren’t fucking doing anything. If his music and everything that goes along with it isn’t completely heroic then society will come crashing down on male fronted pop music.
Will Young is that little dutch boy with his finger in the leaking dam, hoping and praying that someone comes to rectify the situation before everyone realises that it’s completely impractical.
Anyway, last night Will whacked this video online for his new single Losing Myself.
Would you say he’s doing a good job? I’d say he’s doing a fucking good job.
(The temptation to write something along the lines of ‘keep your finger in that dike Will’ has completely overpowered me. I’m so sorry.)
Music and Toast 