Do we all remember this?
This was the moment that everyone who loved Cher Lloyd‘s first audition but was disappointed by almost everything that came after breathed a huge sigh of relief. Cher could deliver a massive pop performance after all. Pitch perfect it wasn’t, well costumed it wasn’t, and related to the theme – Halloween, for fucks sake – it most certainly was not. But everything slightly off about the set up fell away the moment it transpired that Cher could sing about something that mattered, to a brilliant tune with fantastic production, and just get it. She had popstar potential again.
Then, of course, Cher proceeded to shit all over her popstar potential by a) acting like a dickhead, b) getting a bit ahead of herself and c) releasing Swagger Jagger without the slightest trace of a tongue in her cheek. This you should remember. Then she started preparing to release a second single and the tracklist to her upcoming album came out and everyone over the age of 14 just lost interest a bit.
Cher’s label have today announced that when you pre-order Sticks + Stones (her album, not the wrist-slashingly brilliant Nicola Roberts song of the same name) from her official website, you’ll get a studio version of Stay. Lure back disinterested X Factor watchers by promising them a proper song version of what was generally agreed to be her biggest X Factor “moment”, slap Cher’s X Factor rehearsal vocals on top of a karaoke backing track – a PR job well done. Drinks all round.
It’s actually not rushed or sloppy or lazy or rubbish: it’s brilliant.
Of course, it’s not good enough to convince me to pre-order an album that we all know is not going to be very brilliant, but it’s a start Cher. It’s a start.
EDIT: Hold the bloody phone! You can pre-order the album, download the song instantly and then cancel without paying. Sometimes music is just so good that not even a hugely mismarketed album can hold it down.